The desire to buy the consumer brings Germany's cosmetic manufacturers record sales.
Overall good EUR 17.9 billion expected by the end consumer for creams, perfume and hair color, but also for dishwashing and washing powder have spent, the industry association estimates Perfumery and Detergent (IKW) for the full year. That would be 2.4 per cent or 417 million euros more than a year earlier, as the industry association announced in Frankfurt on Tuesday.
"2015 is committed to the manufacturer of beauty care and household care products, the upward trend of recent years," summed IKW CEO Thomas Keiser. On average, consumers spend in Germany to association information in the year 211 euro for cosmetics and cleaning supplies, and significantly more than the average European (173 euros). For 2016, the association expects the industry in Germany between one and two percent sales growth.
The trend is according to industry observation natural cosmetics. This area is growing above average and developed increasingly from a niche to a fixed size. Generally popular are trademarks so brands of major distributors.
